Designer, Ross McBride, launched the brand “Normal Timepieces” in 2006. Its first watch range, Extra Normal, became the icon for this brand.
 
At first glance, Extra Normal is an elegant, minimal timepiece, but things are not quite so simple. A subtle effect is taking place as elusive numbers pass in and out of view as time progresses. The hour “hand” is actually a disk making up the watchʼs face. This disk has a window through which the numbers on the dial underneath are exposed during its hour.