Winner of the prestigious 2025 iF Design Award, essent was created by designer Daisuke Kitagawa through a fundamental exploration of the functionality and materials of wall clocks.

essent adopts the duodecimal system for hours and the 60-decimal system for minutes and seconds.   The timepiece uses two types of numbers and two different colors to indicate clear distinctions.  The hour hand and numerals are presented from 1 to 12 for hours, alongside the minute and second hands and numerals from 0 to 55.  Linking the colors enhances intuitive time recognition through design, and its original typeface has a clean appearance that increases both legibility and the sense of modern elegance.  The white and navy models are accented with a touch of gold color, bringing an elevated nuance of luxury to its sophisticated, contemporary design.

essent's clock face is made of a particular luxuriant paper, to which two types of foil stamping and blind embossing are applied. This creates an unprecedentedly rich depth and expression through high quality letterpress printing.  The result is a comprehensive and fundamental engagement between functionality, materials, design, and craftsmanship, from which it is appropriately named as “essent".  This timepiece brings a new timeless modern elegance to any space where we work, live, and play.